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Before I built eLearning, I built menus. I spent years in the culinary world before a single phone call from a friend changed everything. She'd been offered a job building eLearning content and wasn't sure it was for her — but she was sure it was for me. A couple of months later, I made the jump with zero experience and no idea what I was getting into.

I loved every second of it.

I came to instructional design from a kitchen.

At the end of my first contract, my boss gave me a final test — a challenge that, as I'd later find out, wasn't actually solvable. I spent 30 minutes grinding on it before he finally told me to stop. He said I looked like I was about to pass out. That moment told both of us something important: I was exactly where I was supposed to be.

That was over 17 years ago.

Since then, I've built and maintained 180+ eLearning modules for enterprise clients across manufacturing, agriculture, and defense — including Caterpillar, Monsanto, Cargill, the U.S. Air Force, MSSC, and Curtiss-Wright. Nearly half of those modules were translated into Spanish, Brazilian Portuguese, and Mandarin using DeepL — and I became the go-to person on translation projects, developing the processes that made it all work. My toolkit has grown with me: Articulate Storyline 360, AI-integrated workflows, video production, and whatever comes next. When Flash died, I was one of the people helping pilot what would replace it. Hand me a tool I've never used before, and I'll have it figured out faster than you'd expect. That's not a boast — it's just how I'm built.

Much of my career was spent building content that, if I'm honest, relied heavily on text-heavy pages — the very thing I know puts learners to sleep. That experience lit a fire in me. These days I'm laser-focused on building the kind of interactive, scenario-based, and gamified learning experiences that I always wished existed — the kind that make learners lean in instead of check out.

Outside of work, the most important thing in my life is my family. I’ve been married to my wife since October 2002 — she’s a school teacher, and honestly, watching her invest in her students every single day is its own kind of inspiration. We have two daughters, who keep life loud, funny, and grounded in what actually matters.

When I do get a moment to myself, I’m usually making something — tinkering with a new tool, experimenting with an idea, or quietly geeking out over whatever’s caught my attention that week. I’m a maker by nature. When I step away from the screen entirely, you’ll find me on the golf course or around the table with the family for a game night — both of which, in their own way, require strategy, patience, and the willingness to laugh when things don’t go according to plan. I thrive in collaborative environments — bouncing ideas off teammates, giving and getting feedback, building something together. The introvert part just means I do my best processing quietly, and once I’ve got a direction, I put my head down and get to work.

Currently based in the Charlotte, NC metro area, open to remote work nationwide, and flexible for the right opportunity.

If you're looking for someone who brings craft, curiosity, and a genuine obsession with learner engagement to the table, let's talk.

Joe Schelb II, Learning Experience Designer

"I like the challenge of learning new things."

“Information transfer isn’t learning. Practice is.”

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